Do you offer style tips to your loved ones? Does your ninja makeup skill set turn friends green eyed with envy? Are you a pro at matching accessories to your outfit?
Fashion and beauty is an exciting niche that is constantly evolving. And believe it or not, there are millions of people who can learn from your stylish combinations and flattering make-up tips.
Rather than sharing your knowledge with a few of your friends, why not expand out to the world and start your own fashion/beauty blog?
I know what you are thinking: “But starting a blog costs a ton of money and requires technical expertise, right?”
Learning how to start a fashion blog is easy.
In fact, this post that you’re reading is a complete step-by-step guide on how you can create a beauty blog, make it sparkle and you can even make a ton of money from sharing your hobby with others.
If beauty stimulates or fascinates you in any way, starting a beauty or fashion blog is a no-brainer.
The best bloggers are sponsored by top brands. They make money doing what they love. They are perceived as trusted experts. And some even become world-famous.
But being popular isn’t even the point.
Sharing your passion with a like-minded community strengthens your self-esteem and makes you feel less alone. You will stumble upon opportunities and relationships that you would have never come across otherwise.
I am here to show you that you don’t need a big bank balance, coding skills, or design expertise to start a successful beauty/fashion blog.
All you need is a passion for learning, a commitment to the craft….. and 21 minutes to set it up.
Eager to learn more?
Let’s get started and create your fashion/beauty blog.
Step 1: Finding an Idea/Niche
The beauty/fashion blogging industry is saturated. In fact, there are over 82 million blogs that have written about nail art alone.
Let me tell you why this shouldn’t matter.
You are unique.
No one else has your experience, knowledge, voice, or personality. Also, the large number of search results shows that there is high demand for the topic.
It’s important to find a more narrow idea than just “fashion” or “beauty.” You’ll be able to build your blog audience faster and have a community of like-minded people who are just as passionate about your topic as you.
Ask yourself the following to come up with a blog theme:
- What aspects of beauty am I most passionate about? (e.g. nail art, Halloween makeup, unique hair styles)
- What aspects of beauty don’t I care about? (knowing what you don’t like is as revealing as knowing what you like)
- How would I describe myself in three words? (e.g., funny, sarcastic, witty)
- What do my friends seek assistance for? (e.g. eye makeup, stylish business attire, affordable yet chic outfits)
- Who is my target audience? (If you don’t know whom you are writing for, your blog will lack focus)
Answering these questions will provide greater clarity about your blog’s purpose. This, in turn, will result in relevant, interesting, and original content.
Pro Tip: Even the most prolific bloggers struggle with writer’s block – that frustrating feeling when, no matter what you try, the words remain stubbornly inside. Defend yourself from such dry spells by creating a weekly (or monthly) editorial calendar. A predetermined list of topics minimizes the stress of content creation and keeps you from losing sight of your blog’s long-term goals.
Step 2: Choose a Domain Name
“Domain Name” identifies your website on the Internet. For example. Google’s domain name is: google.com
Put some thought into your domain name because it is a direct representation of your blog’s identity.
As a general rule, clarity beats cleverness when it comes to picking a domain name. For instance, nailartsalon.com is better than glitteringgels.com.
Ideally, your domain name should also be:
- Simple to remember.
- Short (< four short words)
- Expressive (encapsulates your message)
- Spelled the way they sound (is not misunderstood)
- Easily distinguishable from competition
- Unique (doesn’t infringe upon existing copyrights)
This isn’t to say that you should never unleash your creativity while picking a domain name. Just make sure that your choice doesn’t hurt your brand image and your gut feels good about it.
If you want to search for a domain name now, try the tool below. If your first search isn’t available, then you’ll get some fancy recommendations.
Step 3: Pick a Hosting Package
A fabulous domain name is useless if customers cannot find you. And you wouldn’t be able to see this page right now if we were not paying for web hosting.
A hosting plan powers your website to be searched and seen on the Internet. Look for a service with high bandwidth, easy-to-build features, reliable service, a large customer base, and 24/7 customer support.
Here’s the deal.
If you want to be a professional blogger, you must pay for the domain name and hosting services. Free services like Blogger, WordPress.com, and Tumblr make it difficult to get sponsorships and even limit you from certain areas of speech.
To top it off, they can shut down your entire blog with the click of a button.
The good news?
The monthly cost of self-hosting your blog costs less than ONE venti latte from Starbucks.
Think of these small payments as regular investments that will reap continuous dividends.
The hosting company that I recommend for beginners is Bluehost.com. I used them when I first started blogging and it is a well-known favorite among the beauty blogger community.
Click on the “Get Started Now” button to select your preferred pricing package. New bloggers should do well with the Basic Package (the $2.95/month).
It’s time to name your brainchild! Either search for a new account or enter a preexisting domain name.
Only one person can own a domain name. If you enter a name already in use, Bluehost will throw a list of similar options to choose from. (.com is the most common extension).
Be patient. Select your favorite name and move to the next step.
Click on “Next” to “Create Account”.
If you want to skip all the steps above, then try our free domain tool searcher. After you find an available domain, click the link and you’ll be able to continue from here.
Note that the payment for three years is made upfront. The longer the term, the more you save.
Complete the personal and payment information and hit Submit.
You are one step closer to sharing your valuable knowledge with a rapt audience.
Excited?! You should be.
Step 4: Install WordPress
WordPress is a popular open-source content management system with pre-existing templates, plugins, and drag-and-drop features to enhance your blogging experience.
In simple terms, it’s an easy to use software that lets you blog without the tech knowledge behind you.
If you followed the steps above and signed up at Bluehost.com, you will be able to use a one click install button for WordPress.
Choose the DIY free version and click the Install button.
Click on the “Check Domain” button.
Enter your domain name, check the terms and conditions box, and click the “Install WordPress” button.
You’ll be set up in less than a minute.
After the installation is complete, click on the “View Credentials” button to obtain your ‘secret’ login credentials. Safeguard your admin URL, username and password. You can change your password the first time you login.
Open the “admin URL”, Enter your username and password.
Bam – you are now inside your personal blog!
Step 5: Beautify Your Blog
A beauty blogger deserves a beautiful design. Right?
Say “Hello” to themes – those magic goblins that transform ordinary blogs into cozy, colorful and creative spaces.
Themes work with the WordPress software to create customized graphics and appealing layouts, both enhancing your blogging experience and engaging your audience.
On your WordPress dashboard, click on Themes under the Appearance menu (sidebar).
On the next page, click the “Add New” button to start searching for the perfect theme that fits your style.
There are thousands of themes you can choose from, so feel free to use the search function to look for a theme. In my case, I might type in “beauty.” You’ll quickly see some nice free themes.
Pick a theme that you like. If you can’t find any free themes that make you happy, then I’d definitely recommend splurging on premium themes (which cost anywhere between $15 and $60). Check out this instructional video tutorial on Money Journal to learn how to design a WordPress blog using premium themes.
When you find a theme you like,you can click on the install button to set it up on your new blog.
After a few seconds, the button will change from “Install” to “Activate.” Click it to see the new design on your site.
Next, it’s time to put the wonderful name you choose for your blog in writing. In the left sidebar, go to “Settings” and then “General.”
Being a simple minded mom myself, I might change my site title to “Fashion and Beauty for Moms” and add a clever little tagline. Feel free to use mine if you like it :)
You can change these at any time, so no need to stress over it if you’re not fully happy.
When you’re ready, scroll to the bottom of the page and click “Save Changes.”
If you want to customize the look and feel more, then you can go to “Appearance – Customize” in the sidebar menu.
Since every theme will be different, I won’t go into the details here. The general customize menu will look similar to the image below. Feel free to play around with it and explore your creativity.
Step 6: Start Writing in Your Blog
You are almost there. You have set up a domain name, found the right hosting service and a theme has been set.
The real joy lies in publishing your work. There’s a strange feeling knowing that anyone in the entire world can be reading what you wrote!
To get started, click on the posts button in the left sidebar and then click “Add New.”
Once you’re on this screen, you’ll see that it’s all very intuitive. It looks similar to what you’ve seen in word processing tools, which makes it a cinch to get used to.
There 3 main areas you’ll need to add are:
- Featured image
When adding a title, try and create something that will appeal to the people you want to attract. For example, if I want to craft a message for moms who want to beautify themselves, then I might create an article with a title like this.
Pretty attractive huh?
When writing the body of your article, there are a few tips I highly recommend.
- Be conversational
- Write in short sentences
- Add images
People surf the internet to learn or to be entertained. Naturally, you can begin writing more personal posts as you build your audience and they are interested in what you are up to.
Social media acts as a better medium to showcase your personal life unless you are creating something more along the lines of a lifestyle blog.
Using examples from your personal life are great, but creating an online diary is not as beneficial when attracting a new audience.
The featured image is a thumbnail that most blogs show on the main blog list page. To add a featured image, scroll to the bottom of your post and you’ll see an option to add your own photo there.
Click on “Set featured image.”
The ideal dimensions will differ depending on the theme that you chose. Once you find out the perfect size for your image, make sure to write it down for future entries to your blog.
Then drag and drop an image into the window and it should upload nice and quick. Once your image is done uploading, click on the set featured image button.
Once you’ve completed that 3 step checklist, hit the publish button and your blog post will be able to seen by anyone else.
And just like that, you have a fully functional beauty blog you can start writing in. Here’s what my sample post looks like.
Share your post on your favorite social media networks. I’ve found beauty and fashion blogs to do best on Facebook and Pinterest.
Woohoo! You are officially a beauty/fashion blogger.
Step 7: Make Money as a Fashion Blogger
You might not want to – or need to – earn a living from blogging.
And that’s okay. Both my husband and I are bloggers and make a full-time living doing it.
When you’re first starting out, making money shouldn’t be your primary focus. It still isn’t for me.
All successful blogs focus on providing value first and the money naturally follows.
But I’m sure you don’t want something fluffy like that. And making money from your blog from day one is still possible. Here are the four most common ways to make money through fashion and beauty blogging.
- Sponsored Posts
- Affiliate Links
- Selling Digital Products
Sell Advertisements Using Google AdSense:
Google AdSense is a free and simple way to make money by adding relevant ads on your site. Advertisers compete for ad space on your blog. Google takes a cut from your chosen advertisers and the rest of the earnings goes to you.
The higher the site traffic (meaning the more popular your blog), the more you earn.
Best of all, you have complete control over the type and positioning of the ads, which means you can (and should) block ads that are irrelevant to your site’s content or audience.
Sponsored posts are paid for directly by a company. You can either pitch to relevant marketplaces (much like a freelance writer pitches a magazine), or when you achieve enough clout in the blogosphere, brands will directly contact you.
That’s the dream, right?
In order to increase your revenue from sponsored posts, make sure that your blog is visually enticing, information rich, and brimming with your personality. Be clear, concise, and creative while pitching to brands.
Unlike advertisements, the success of a Sponsored Post doesn’t rely on clicks and impressions – aka actions you cannot predict. How you pitch, how you write, and how you market yourself will play a huge role in how much you earn.
However, too many sponsored posts will turn off your audience. You don’t want to be known as ‘that beauty/fashion blogger who kowtows to a big brand’.
Sponsored posts should complement your site. They shouldn’t take over your site.
How much time do you spend browsing beauty/fashion products on Amazon?
Come on, be honest!
Wouldn’t it be amazing to earn money by recommending your favorite products?
Welcome to affiliate linking.
The practice of receiving a commission in exchange for linking to a product from your site is known as affiliate linking. This is one of the most common money making strategies for bloggers.
Sign up for your preferred affiliate account and entice your audience to buy through your link.
A practice that I live by and recommend to you is to only recommend products you will personally vouch for and be lapped up by your audience. Don’t crowd your site with irrelevant affiliate links.
Sell digital products
Last, but definitely not the least, is my favorite method of making money through blogging.
Selling digital products such as E-books, courses, or video tutorials is great. But it won’t provide instant gratification like the monetization methods above.
Because conceptualizing, creating and commercializing digital products requires time, energy, patience, and multiple carafes of coffee!
However, your efforts will pay off handsomely in the long term – much more than you can ever expect from selling ads, showing sponsored posts, or including affiliate links.
Beauty or fashion bloggers who take the time to come up with a useful digital product will be far more trusted than those who are solely focused on ‘passive income streams’. You will be looked upon as a credible expert in the colorful world of beauty and fashion.
The best part? From the look to the content to the incentives to the pricing, YOU control EVERY variable that determines the success of your product.
I’ll say it one last time.
Turning your passion into a lucrative profession is exciting. But making money shouldn’t be the sole reason you become a blogger. Focus on providing unique value to your audience. As more people fall in love with you and your message, the dollars too will follow.
Ready to get creative?
You have the courage to make your voice heard. You have the compassion to help people improve their self-image. You have the confidence to persist through the ups and downs of blogging.
Your fans are dying to hear from you.
So what are you waiting for?
Know anyone else who is just as crazy about beauty or fashion?! Please pass this article along to them. Good Luck!