What kind of advice do your friends and family come to you for?
Learning how to start a mommy blog isn’t hard. It’s not something to be ashamed or shy of either.
If you’re a stay at home mom, there might have been times when you asked yourself these questions:
Should I have gone back to work? Am I missing out? Why do my friends’ lives seem more exciting than mine?
I get it.
Becoming a mom blogger is more than just rainbows and butterflies. It’s an affordable channel to create a money making mommy job for yourself. Best of all, it’s centered around your passions, life experiences, and unique skill sets.
In fact, giving a peek into “the life of a mother” has created nearly 4 million blogging jobs for moms like you and I.
The truth is, everyone has a hunger to create and to be known. Blogging happens to be a convenient place to do that from your home.
….all in your pajamas.
It may just be a handful of people who ask for your expert advice, but guess what?
There are millions more waiting to hear from you.
Let me show you how to start a mom blog with no technical skills. All you need is an open mind to explore a new creative outlet.
And when you’re ready, you’ll experience a new found joy, some challenges and you can even make some money while you’re at it.
What is a mommy blogger?
Traditionally, a mommy blogger is known to be someone who talks about their kids, family, recipes, parenting or anything else related to their lives.
In other words: the most important things in life.
Some are offended by being labeled as a “mommy blogger.” Others are proud to be one.
Call yourself whatever you want:
- mommy blogger
- mom that blogs
- mom with a blog
And stop saying this:
- I’ve always wanted to start a blog…
- I’ve been thinking of starting a blog for a while now…
Whether you start because of your love for writing or just “because”, your reasoning is perfect.
I’m writing to you today Mother Hen:
There’s something liberating about blogging. From getting your first social share or a comment from a complete stranger 8,000 miles away.
Motherhood can be a lonely and vulnerable season in life. Blogging adds a unique intrinsic value in feeling accomplished while building your own community of like-minded moms.
Let’s dive deep on how you can become a mommy blogger today and be wildly proud of it.
Coming up with an idea.
You might be thinking:
There are so many different mom blogs out there. What can I do different?
A valid question and perhaps fear.
In 2012, there were 3.9 million mommy bloggers in the United States alone (14% of the American population). Their average household income is $14,000 more than non-mom bloggers.
Is it because there are 4 million different ideas?
They might all seem the same, but they’re not. Each mom has a different set of life experiences, goals and struggles.
Different people resonate with different styles and just because you read one blog, it doesn’t mean you can’t read another.
Here’s how you can come up with a solid topic by asking yourself these questions:
- What is my daily life consumed by? (ex. my kids and cooking)
- What am I passionate about? (ex. simple meals that taste delicious)
- What do my friends and family come to me for? (ex. simple recipes)
- What brings joy in my life? (ex. when my family loves my cooking)
Combine the 4 and you’re on your way to starting a food blog.
What to write about and how to write it.
In every blogger’s life, there are roadblocks. You either have no idea what to write about or you have too many things to say.
Both can be paralyzing.
A study from 2,000 writers shows that 63% thought about giving up writing completely.
Even with something like food, you don’t make a unique meal every day for your family. But there’s more to food than just recipes.
Other ideas might be to write about nutrition, cooking efficiently for a family of four, important groceries to have on hand and the list goes on.
More importantly, it’s about how you write it.
People go to blogs looking for answers. That’s why you’re here right? To start a blog you love and own that harnesses the power to influence others.
But if you came here and there were no answers to fulfill your curiosity, then there would be no value to you.
The same goes for all blogs.
The way you write should be for your audience. Take into account why they are visiting your blog and do what you do best.
Help them like you’re already doing for your friends.
Tips to choose the name of your blog.
There are some seriously clever and creative mom blog names out there. More than having something catchy, you want to choose a name that reflects what your website is about.
Here are some quick tips to name your blog:
- Choose a name that’s easy to remember.
- Choose a dot com if available. They’re easier to remember.
- Choose a name that is spelled the way it sounds.
- Try to avoid using numbers and hyphens. They’re hard to remember.
- Avoid using trademarks and copyrights.
In the next section, you’ll be able to see if the name is available and get your blog set up in 5-10 minutes.
Setting up your blog in 3 Simple Steps.
There are 3 steps to creating your blog:
- Register your domain and hosting.
- Install WordPress (the best blogging platform).
- Make it pretty to your liking.
Let’s go through each step one-by-one.
1. Domain and Hosting
A domain name is the term used for your website address. Ours is momprepares.com.
A hosting plan is what powers your website to be seen on the Internet. Without it, no one will be able to see the valuable information you have to share :*(
I host my personal blog with Bluehost and highly recommend that you do too.
Their customer service is fantastic and interface is perfect for newbie to intermediate bloggers.
As a Bluehost affiliate, we are given a small compensation for purchases made through our link. But that is not the reason why we promote Bluehost. All mentions are from our personal experiences.
There are 252 million websites registered today, so don’t be discouraged if the name that you want isn’t available. You can use this little widget to see if your domain name is available.
After you find a suitable name, it’s time to register it.
Registering your blog:
Since we’ll be using WordPress, it’s best to sign up for hosting made for this platform. Plus, new accounts get their domain name for free ($10.00 savings).
Click the get started now button to begin registering your blog name.
If you’re just starting out, then I recommend choosing the basic package. It’s the most affordable and it does everything a beginner blogger will need.
Now the fun part!
You get to officially name your new baby. Let’s say I wanted to start a new food blog. Just type it into the box and click next.
Sweet! It’s available! Take it if you like the name.
Remember, only one person can own the domain name.
Enter your account information and it’s time to choose the right package. All packages are paid upfront at the time of purchase. The longer you go, the more you save.
Here’s how their pricing breaks down:
- Basic 12 month – $5.95/month ($71.40/year)
- Basic 24 month – $4.95/month ($118.80 for 2 years)
- Basic 36 month – $3.95/month ($142.20 for 3 years)
Tip: Prices generally go up when it’s time to renew, so choose wisely.
Here’s what my package information looks like.
Finish filling in the information and you’re ready to move onto installing WordPress.
2. Install WordPress
Once you’ve signed up, you’ll need to install WordPress.
WordPress is a simple blogging software that lets you create a blog with drag and drops and click and types.
We use WordPress here at Mom Prepares :)
If you signed up with Bluehost, then you’ll have a one click install button (another perk).
Here’s how you install WordPress.
Login to your account and select the “Install WordPress” icon in the websites section.
Choose the DIY free version and click the Install button.
Click on the “Check Domain” button.
Check the terms and conditions box and click the “Install WordPress” button.
WordPress will automatically install and you’ll be set up in less than a minute.
Once the installation is done, click on the “View Credentials” button.
This is where you’ll get your secret login information to start blogging. Copy your admin URL, username and password and keep it in a safe place.
Don’t worry. You can change your password the first time you login if you want something easier to remember.
Finally, head on over to the admin URL.
Enter your username and password and you’re all set to start blogging!
You’re officially the newest mommy blogger. Welcome to a very special club of women with the power to influence the world.
3. Making your blog beautiful
The design of WordPress blogs run on “themes.”
Themes work with the WordPress software to create the graphics and layouts we see on our favorite blogs.
Take a look at your new blog now by visiting your website URL. It should look fresh and clean, but some might find that it looks boring.
If you like this look, then you’re all set to go and you can start blogging right now.
If you’re not satisfied with the design, you can check out the thousands of free themes here.
Finally, if design is important to you, you might want to invest in something with more customizable options. Money Journal has a great video tutorial on how to design a WordPress blog using premium themes.
Become a Money Making Mommy Blogger
It never hurts to add some extra money when you’re blogging. The three most common ways that mom blogs make money are:
- Advertisements and sponsored posts
- Affiliate links
- Digital products
Sell Advertisements and Sponsored Posts
Throughout my blog, you may have come across some advertisements in the sidebar or directly embedded in the post.
This is done directly through Google Adsense. Google acts as an intermediary between advertisers that are willing to pay money to advertise on their search engine results as well as other people’s blogs.
Google takes a cut from the advertiser and the rest goes to us bloggers.
Your success in using Adsense will depend on the amount of traffic you get. The more the better.
Mom Prepares as a blog has been paid anywhere from $0.05 – $13.00 per click. The price will vary depending on the type of content you produce and where the ad is placed on your website.
Sponsored posts are a little different. Often times, companies will reach out to you to have you put a post on your website. The easiest way to do this is to let them write the content and to label it as a “sponsored post” right at the top.
This helps your readers know that the post was paid for by another publisher and that you don’t necessarily advocate for their brand. Sponsored posts generally sell for $50 – $250 per post.
Doing private sales can lead to several thousands of dollars each month. Maybe even a full-time income.
We have had sponsors such as Staples and Dunkin Donuts reach out to us for quite a substantial amount of money. I shouldn’t mention the amounts offered.
Forget it. Here they are:
After you’ve started creating traction on your blog, you can try networks like Tapinfluence and Tomoson to find companies who are willing to pay for your to post.
As a mom, you probably spend a ton of time shopping on Amazon. A lot of their items are at rock bottom prices and their prime shipping is awesome.
Here’s the deal:
When you refer an Amazon product and someone buys through your link, you get paid a commission. All you need to do is sign up for an Amazon affiliate account, start creating custom links and then have your audience buy from your recommendations.
You should also search for other affiliate programs related to your niche.
My advice is to only recommend products that you would personally vouch for to your friends and family. Once you create a community of your own, they’ll become your family too.
Sell digital products
Digital products have been exploding in the past year. People are selling online courses, eBooks, custom graphics work and things that you would typically find in an etsy store.
The advantage of having your own blog is that you don’t have to pay any commissions to third parties like eBay, etsy or Amazon.
My personal favorite are online courses. If you have knowledge in a particular area and believe you can teach others about it, then go for it. I wrote an article on this how you can turn your hobby into a business here.
There are plenty of ways to make money. But that shouldn’t be your primary goal when you’re first starting out.
Always provide value to your audience first and the money will follow as you grow with your community.
Ready to be a mommy blogger?
Maybe a better question would be:
Are you ready to change the world?
If you find it degrading to be called a “mommy blogger”, I challenge you to see it differently.
A mother is often the most influential person in a family. Blogging as a mom opens the door to impact millions of other moms around the world.
You can impact the food families eat, the activities they engage in and even as far as parenting techniques. You can be the one to influence them.
If one mom can reach millions of other moms, then they have the power to influence the world.
So what are you waiting for? This is your time to shine, be known and make a positive impact in others’ lives.
If you’re that person who has said, “I’ve always wanted to start a mommy blog… ” then just do it.
The world is waiting to hear from you.
Know someone who should start a mommy blog? Share this article with them :) Happy blogging mama.