So you want to write for us…
We’re flattered ;)
Before we get started on our guest posting guidelines, let me make one thing clear.
We will not accept pitches to promote products, services, or to help you manipulate your Google search rankings (blackhat SEO).
If you work for an agency looking to help rank your clients’ sites, then move on. And I mean this in the best way possible.
Still with me?
If you want to publish content on a topic that is related to essential oils or natural living, then you and I may just become BFFs.
Before I get into our writing guidelines, let me share two reasons why writing for Mom Prepares and dealing with our editorial policies will be worth it.
#1. You will be featured in our newsletter + social networks
There’s no better promotion than getting your name featured in our newsletter. It’s important for us to give credit where it’s due and it’s a great way for you to get more subscribers, make more sales and get some social love.
I get it:
Guest posting can be a pain when you have no idea what to expect. You might pour hours of time into creating a great post, but it ends up falling into the archives forever.
So let me ease that pain for you a bit and send out your post to over 10,000 of our email subscribers and our over 40,000 cumulative social followers.
Our subscribers trust us to provide valuable information to them…will that be you?
#2. Authorities like us…
We’ve had some press coverage (without looking for it) from the Huffington Post, BBC, and niche sites like Apartment Therapy. Journalists happen to find our site and link to content on it.
This sends us spikes of traffic into the tens of thousands of visitors in a single day.
Topics we cover:
Once upon a time, we used to cover a plethora of different topics. At this time, we’re only looking for articles on the topic of essential oils and natural living. Don’t bother pitching anything else.
Let’s start from the top.
headline, headline, headline!
We will not publish anything until the headline is perfect! You can pitch us a 3-5 different working headlines. Once we come up with a topic that works, you can send us 3-5 different headlines on that particular topic.
If you are writing about essential oils, we ask that you only link to credible sources (ie. Pubmed). We do not use “Internet doctors” as our sources and will remove any references to their articles.
We do our best to provide valuable resources to our audience from real research.
We will only publish content with a minimum of 1,300 words. This isn’t a call to be wordy or meet a quota. It means, we’re not looking for thin and fluffy pieces.
Naturally, with content length comes density. We want to publish in-depth articles that will help our readers get from point A to point B.
Maybe even point C.
If you want to write a 5,000 word piece for us, then that’s fine too.
But stay on topic, get to the point, and make it actionable.
We are looking for at least 1 image used every 300-ish words. More frequent is fine in cases where you will be sharing a “step-by-step” process or anywhere else that it may be needed.
All images should be royalty free or given attribution via. a contextual hyperlink.
Images should not be used forcefully. If you happen to find an image from someone else’s website that supports a claim (ex. a chart or food image), then you can link to them either by stating their brand name or using non-anchor rich text.
Image sources should be from the original source – not Pinterest or another medium.
As you can tell, I’m not crazy about writing in a formal tone. And I want you to feel as natural as you can be.
Use a conversational tone using words like “you” and “I”, rather than “one” or “they.”
Write in short paragraphs and even shorter sentences.
Read through this post to see what I mean. Keep your paragraphs short and sentences even shorter.
Use subheadings to separate different thoughts, points, and steps. We use subheadings to help our power-skimmers find the points that they’re looking for.
You may link to your own blog posts, our posts, or other’s blog posts where relevant and necessary. We are pretty liberal in external linking especially when used with statistics or a resource to support a statement.
All statistics should be properly referenced by a hyperlink to the original post.
This is not meant to be abused, but to provide contextual resources to others who may want to read more on the area that you’re talking about.
Our editor may or may not remove some links if we find it to be “spammy” or attempting to create “anchor rich” backlinks that are frowned upon.
We do reserve the right to add, remove, or nofollow any hyperlinks or promotional material without the author’s consent.
No thanks. While the majority of our readers are adults, we like to keep this site family-friendly for everyone and anyone to read.
Who owns the content of the post?
You will always be given authorship to the article. However, once it has been published on our site, all content becomes property of Mom Prepares and its partners.
You may not post this article anywhere else after it has been published on our site or make demands to have it removed.
How to Submit a Pitch
Fill out this Google form and submit your ideas.
We get dozens of pitches every day, and unfortunately, will only be able to respond to those we find will be a good fit.